A sustainable approach to urban chic. London?s antidote to fast fashion. Welcome to Valentina Karellas, where every piece of knitwear is one-of-a kind. That?s because we use surplus yarn from large factories that would otherwise have gone to waste. The result: each one is a lifelong-lasting, entirely unique London original.
We continue London?s rich heritage of quality making. While the larger fashion houses tend to mass-produce garments to fit the season, our designs are tran-seasonal, added to our range organically and fit for any time of year.
?Every piece has a story; every item is named after an obscure London road. This is our journey, come and join us.??
Valentina Karellas? commitment is to source yarns and knitting materials that are surplus, using this reduces the negative impact on the environment from wastage.
Made in London:
The business uses a linear approach to the making process, this reduces the carbon footprint as well as focusing on the final garments quality, making no compromises to the finish. Meaning, each piece is made from start to finish by one maker.
Reuse & Reinvent:
Through a dedication to collecting every fibre that is produced in our making process, Valentina Karellas? commitment to sustainable production means that nothing is left behind. Any scrap yarn is turned into accessories, celebrating the fibre in a new light.
?We waste nothing, keeping all the yarn fibres to create new things is what is most exciting of being zero waste.?
Utilising over stock yarn, zero waste design and making process.