WHEN: Wednesday, 18th March @ 1pm on IG LIVE @estila.co
With Clio Sigismondi at Black & Sigi
We speak to the co-founder and creative director, Clio Sigismondi, of Black & Sigi. In this session we will discuss some of the key strategies and benefits of collaborations including specific result-driven goals, collaborations for brand alignment, brand exposure and growth.
We will cover:
1/ how to find the concept / theme for a collaboration
2/ how to find the perfect partner
3/ how to pitch the idea
4/ how to create agreement terms and expectations
5/ how to measure results and learn from them
6/ giving a specific case study of BAS x Emily Brooks collaboration
Clio started Black & Sigi with her sister in 2015. The sisters have taken the age old jewellery technique of wire wrapping and modernised it. Making it accessible to all, without compromising their style and design. They are self-taught in the trade, and are constantly learning and finding new and interesting ways to use the technique.
Their whole ethos is interlocked in their roots and family, and continues to be a big part of the company today. BAS is about community and support, and like the supportive family they come from, the BAS human campaign is an extension of this ethos ? identifying the strong and supportive characters in your life through the jewellery they wear.