I?mdividual is a contemporary womenswear brand based in the UK, which celebrates sustainability without compromising on style.

Launched in 2019 by Olga B, I?mdividual introduces the ultimate ethical fashion essentials that will become the building blocks of your capsule wardrobe. Each garment is designed and handmade in London with love, care and commitment to sustainable production, with circularity at the heart of everything we do.


Our ethical values are embedded into every element of the business, so you can own your style with integrity. From the materials we use to the way we send them out to you, protecting both people and the planet is our priority.

Our fabrics
We only use fabrics, threads, labels and trims made from natural fibres like wool and cotton, which makes our garments 100% plastic-free and biodegradable.

All garments are handmade in London in small batches, with the brand?s founder Olga overseeing every stage of production. We produce all our garments at the Fashion Enter studio, a not-for-profit social enterprise providing small production runs for independent local brands.

We post our online orders in 100% recyclable boxes made from recycled card. The garments also come wrapped in acid-free tissue paper that is 100% biodegradable after use.

Open hours today: 9:30 am - 5:30 pm
  • Monday

    9:30 am - 5:30 pm

  • Tuesday

    9:30 am - 5:30 pm

  • Wednesday

    9:30 am - 5:30 pm

  • Thursday

    9:30 am - 5:30 pm

  • Friday

    9:30 am - 5:30 pm

  • Saturday


  • Sunday


  • May 12, 2021 8:56 am local time