WHEN: Wednesday, 25th March @ 1pm on IG LIVE @estila.co
With Karolina Barnes at STUDIO/ESTILA
In this session, Karolina Barnes of STUDIO/ESTILA takes you through the basic PR toolkit set up and explains the core expectations levels and differences between brand awareness, brand exposure, brand alignment, brand visibility.
We will cover:
1/ what tools you need for your Dropbox folder
2/ the importance of quality photography
3/ types of visuals you need for each folder
4/ press release basics
5/ what to put in "about the founder" PDF
Karolina's business career started at the age of 14 when her parents founded a successful wholesale firm in the fireplace industry. After gaining her degree in economics and business studies, she started and ran the UK branch of her family business as well as running other businesses in various industries.
A brain tumour diagnosis made her re-evaluate her life, initially retraining as an interior designer and two years later she founded ESTILA. Apart from running ESTILA, she also teaches business founders on how to approach branding, PR, marketing and communication through the power of storytelling. Karolina regularly speaks on the subject of storytelling in marketing and communication at lifestyle trade shows and hosts workshops & networking events for creative brands and businesses.
STUDIO/ESTILA profile page