WHEN: Wednesday, 6th May @ 1pm on IG LIVE @estila.co
With Claire Gaudion, the founder of textile design studio Claire Gaudion
This session is with Claire Gaudion, a textile designer and colour expert. We will be talking about how she discovered the power of brand storytelling and how she managed to secure great PR exposure, strategic collaborations while moving her brand to new levels.
We will discuss:
1/ the game-changing effect of finding your brand story
2/ increase in brand awareness, result-driven and effective PR, opening new doors as results of brand story clarity
3/ the importance of understanding your customers emotional needs
4/ the importance of visual communication
5/ how brand story can help create strategic collaborations
ABOUT CLAIRE GAUDION:
Growing up in Guernsey, Claire was surrounded by nature?s colours and textures. Being introduced to natural textile design and production from a young age, she fell in love with the way materials and colours impact how we feel, while enriching our daily experiences. Claire studied design at the London College of Fashion, part of University of Arts London. After her studies, she worked for a luxury fashion brand but her passion for woven textiles and the weaving process has led her on a path of founding Claire Gaudion studio.