WHEN: Wednesday, 27th May @ 1pm on IG LIVE @estila.co
With Karolina Barnes, STUDIO/ESTILA
Karolina Barnes of STUDIO/ESTILA will be discussing ideas of how to deliver and engage customers and clients through five senses without physical store.
We will discuss:
1/? the power of visual communication
2/ ideas for engaging eyes, smell, touch, sound and taste
3/ collaborative campaigns ideas for delivering such experiences
4/ what does customer journey look like
Karolina's business career started at the age of 14 when her parents founded a successful wholesale firm in the fireplace industry. After gaining her degree in economics and business studies, she started and ran the UK branch of her family business as well as running other businesses in various industries.
A brain tumour diagnosis made her re-evaluate her life, initially retraining as an interior designer and two years later she founded ESTILA. Apart from running ESTILA, she also teaches business founders on how to approach branding, PR, marketing and communication through the power of storytelling. Karolina regularly speaks on the subject of storytelling in marketing and communication at lifestyle trade shows and hosts workshops & networking events for creative brands and businesses.