House of Hopstock is a London based luxury homewares and fashion accessories brand focusing on bold aesthetics, based around the prints of Norwegian born illustrator and designer Aase Hopstock. Each product focuses on telling a story, from the decorative print itself, through to their UK based production process. From precious fine bone china with 24ct gold detail to their silk scarves with hand rolled hems, each item has an element of beauty, craft and longevity to it.
Sustainability and ethics go hand in hand and includes paying attention to production, materials, work process, packaging and waste, the longevity of products, ability to repair, and giving back. It also means being transparent and honest with their customers. To them, sustainability is also about people and skills. The velvet they use is woven on Britain?s last remaining velvet mill, and their silk scarves are hand hemmed by new mothers who cannot go back to work yet, but still need income. They try to push their suppliers to offer more recycled and unbleached options, as well as fibres such as hemp and bamboo. Their packaging is unbleached, recycled and recyclable, and all waste from the studio and design process is recycled too.
ABOUT THE FOUNDER
Founder and creative director Aase Hopstock has been obsessed with form, texture, glamour, beauty and aesthetics, and not to mention a neatly sharpened set of pencils, since she can remember. Having told aesthetic tales through stage costumes, her own footwear brand, as well as numerous fashion illustrations for various publications, she soon developed a great interest in the stories and philosophies that drive people?s personal sense of style. The next logical step in her design journey was to inject some of these stories, philosophies, and even people and characters, into her illustrated prints, and into sumptuous items you can surround yourself with.